Over the past few years there have been massive changes in the pattern writing business. We’ve gone from using brown craft paper and photographs for our pattern covers to the new, glossy printed covers. Hand-drawn templates have been replaced with processed computer images with smooth lines and magazine spiffiness. PDF pattern sales are far outselling printed patterns. The list goes on and it’s been quite a ride trying to keep up.
Over the past two weeks, while I’ve been too unwell to sew, I’ve taken the time to take stock and make a few decisions regarding the Red Boots pattern line. I hope you understand my reasoning behind the changes.
- I will continue to print the pattern covers on recycled paper rather than glossy. This is my way of keeping things green and environmentally friendly. Of course the inside pages are printed on recycled paper too.
- The cellophane pattern sleeves are here to stay. The zip lock ones weigh too much for the new postal rates.
- We will be going back to A3 sheets in the printed patterns. Even though it is much cheaper to print on A4 , a difference of 50c to $1 on each pattern, it means I can fit more on the page and keep most patterns under 50g. This is important because the new Australia Post postal rates mean that a 50g pattern costs $2.60 to post o/seas and a 51g pattern costs $6.40. The goods news is that in most instances you won’t have to deal with split templates! hallelujah!
- Some patterns will only be offered as PDF’s or in some instances, only as printed patterns.
- To be able to keep costs down I will be going back to hand-drawn templates. I’ve not had much luck with the computer vectored ones anyway, the lines vary from too thin to too thick, and I’ve had some lines disappear because the programme hasn’t read them. I will also be overlapping a lot of templates. I will keep them as clear as possible but I can’t put one image per page anymore. This will give me more time for sewing too, vectoring images is time-consuming.
- Prices will be changing on printed patterns, both retail and wholesale. They will still be good value for money but I can’t work for free. My stockists also want a fair deal. In most cases the price won’t go up. At this point rather than increase the price of the pattern I will start charging postage.
There are other changes coming your way. I want to go back to the fun of designing and making quilts and softies rather than spending my days doing paperwork, including keeping up with the latest trends in pattern printing and template vectoring. I also want to be able to keep offering you value for money.
It will take some time to implement everything. I’m hoping the changes will all be in place before the end of the year.
Thanks for all your support,